Search engines determine which websites are most likely to be relevant to the search query, and then show the results in order of their relevance.There are four main places that you can add keywords to improve the search engine optimization (SEO) for your link:page titles and meta descriptions..
1. Go to link detail page, scroll to bottom, click "Link SEO"
2. In the Page title field, enter a descriptive title. This title is shown as a link in search engine results. You can enter up to 70 characters in the title.
Enter a description for the search engine listing. Make sure to include relevant keywords to help new fans or customers find your link, and to include your brand name. Use natural, readable phrases, rather than lists of keywords. You can enter up to 160 characters in the description.